Privacy Policy

Privacy Policy

Last updated: 10 May 2025

At Vera Underwear, your privacy matters to us. This privacy policy explains how we collect, use, and protect your personal information. Please review it carefully. If you have any questions, feel free to contact us at support@vera-undies.com.

By using our website, www.verasundies.com ("Site"), you agree to the terms outlined in this policy. If you do not agree with any part of it, please discontinue use of our Site and services.

What Information Do We Collect?

We collect personal information you voluntarily provide when you show interest in our products or services. This may include:

  • Name and contact details: First and last name, email address, postal address, phone number, etc.

  • Automatically collected information: IP address, browser type, device information, operating system, and browsing activity. This helps us maintain site security and enhance your experience.

  • Cookies and tracking technologies: We may use cookies to personalise your experience. For details, refer to our Cookie Policy.

How Do We Use Your Data?

We use your information to:

  • Process and manage your orders

  • Communicate with you about your purchases

  • Send promotional emails or offers (with your consent)

  • Improve and tailor our website and services to your preferences

  • Detect and prevent fraud or security issues

We rely on legal bases such as legitimate business interests, your consent, contractual obligations, and legal requirements for processing your data.

Will Your Information Be Shared?

We share your data only when necessary:

  • With trusted service providers (e.g. shipping partners, payment processors, and email marketing tools)

  • To comply with legal obligations, such as requests from government bodies or courts

  • In the event of a business transfer, such as a merger or acquisition

  • With third-party advertisers, but only with your explicit consent for targeted marketing

We do not sell your personal information.

How Long Do We Keep Your Data?

We retain your personal information only as long as necessary to fulfil the purposes described in this policy, or to meet legal obligations. When no longer needed, your data will be securely deleted or anonymised.

How Do We Protect Your Information?

We use appropriate technical and organisational measures to safeguard your data. However, no online system can be guaranteed 100% secure. By using our services, you acknowledge and accept this risk.

Your Privacy Rights (Canada & Australia)

As a resident of Canada or Australia, you may have the right to:

  • Access your personal data and request a copy

  • Correct inaccurate or incomplete information

  • Request deletion of your personal data, under certain circumstances

  • Withdraw your consent at any time

To exercise your rights, please email support@vera-undies.com. We’ll respond in accordance with applicable privacy laws, including the Privacy Act 1988 (Australia) and PIPEDA (Canada).

Cookies and Tracking Technologies

We use cookies to improve your experience and remember your preferences. You can manage cookie settings in your browser at any time. For more, see our Cookie Policy.

Information from Minors

Our services are not directed at children under 16 years of age, and we do not knowingly collect their data. If we become aware that we’ve collected data from a minor, we will delete it promptly. Please contact us if you believe this has occurred.

SMS/Text Messaging Privacy

We value your privacy and respect the information you provide through our SMS marketing service. We use it to:

  • Send text notifications related to your order

  • Follow up on abandoned carts

  • Provide exclusive offers and review requests

Opt-in data and consent for text messaging will not be shared with any third parties, except messaging partners, and only to operate the SMS program effectively.

Our website may use cookies to track items in your cart, including when a checkout is abandoned. This information helps us decide when to send you SMS reminders.

Updates to This Privacy Policy

We may update this policy periodically. The latest version will always be available on our Site, with the updated date clearly stated. We recommend reviewing it from time to time.

How to Contact Us

If you have any questions about this policy or how your data is handled, please contact us:

📧 Email: support@vera-undies.com